Wake Smith helps Sheffield pizzeria take slice of action in Manchester

Wake Smith Solicitors 22 March 2017

Sheffield's Wake Smith has helped successful pizza company Proove Pizza open its first restaurant in Manchester as part of ambitious expansion plans.

Wake Smith advised on the lease for the new 2,000 sq ft restaurant in South Manchester suburb West Didsbury on behalf of Proove Pizza’s owners who already run a popular restaurant in Broomhill in Sheffield.

The business, which has become an established favourite with Sheffield's diners, is the brainchild of Deepak Jaiswal and his business partner Rob Engledow, who identified a gap in the northern market for a brand to be established that offers authentic, Neapolitan pizza at an affordable price.

They hope the new Greater Manchester restaurant, which employs 20 people, will accelerate brand development and will be the first of many more Proove Pizza sites in the North of England.  A second location in Manchester has already been earmarked.

Deepak Jaiswal, co-founder of Proove Pizza, said: “Our vision has always been to develop the Proove brand, to make it synonymous with delicious and authentic, Neapolitan pizzas, here in the UK.  We intend to open further outlets across the North of England to expand our offering, whilst keeping our brand values of providing quality product and service, consistent.

“Our new location in West Didsbury, opposite the popular Metropolitan pub, is in an ideal second location for Proove.  Burton Rd is an established community of restaurants, boutiques and local businesses.

“A full refurbishment of the unit, which was a former launderette, has been completed. The building work was undertaken by Manchester development company, Urbanise and designed by Sally Trude. The aim was to create a stylish, modern dining space for the people of West Didsbury. The restaurant seats up to 75 diners and has a fully licensed bar.

“We both have a passion for food, and pizza in particular. We’ve spent a lot of time in Naples researching ingredients, techniques and traditions and our aim is to provide quality, authentic Neapolitan pizzas.

“We identified the premises on Burton Road as somewhere we really wanted to launch our second restaurant and we already have our eyes set on a second Manchester location.

“Wake Smith dealt with the lease requirements and made sure everything went smoothly.”

Whilst refurbishing their initial site in Sheffield in 2015, Proove went mobile to create brand and product awareness across Sheffield. The mobile oven still operates and regularly attends parties, pubs, events and festivals across Sheffield and Manchester. Proove Pizza currently employs 25 people in Sheffield at its 60 seater restaurant.

Paul Gibbon, director at Wake Smith's commercial property division, said: “We were really pleased to be able to advise on the lease requirements for Proove Pizza’s first expansion.

“The business model established by Proove works extremely well and they have developed a popular brand in Sheffield which is thriving. I’ve been lucky enough to eat there myself. The West Didsbury opening taps into one of South Manchester’s most popular suburbs.”

As well as pizzas, Proove also serve a selection of Italian starters, desserts and specialties.

Tags

Archive

March 20247February 20242January 20248December 20236November 20232October 20235September 20232August 20234July 20232June 20235May 20238March 20234February 20235January 20233December 20225November 20224October 20224September 20223August 20221June 20221May 20227April 20223March 20223February 20223January 20224December 20214November 20213October 20215September 20216August 20212July 202111June 20218May 20216April 20212March 20218February 20218January 20219December 20208November 202013October 20209September 20208August 20203July 20208June 202016May 202013April 20209March 202016February 20209January 202011December 20199November 20199October 201911September 20195August 20194July 20196May 20198April 20196March 20193February 20195January 20194December 20186November 20185October 20182September 20185August 20184July 20189June 20184May 201810April 20185March 20184February 20184January 20183December 20175November 20178October 20177September 20179August 20175July 20176June 201710May 20176April 20178March 201711February 20176January 201712December 20169November 20167October 201610September 201610August 20166July 20167June 20163May 20162April 20166March 20162February 20164January 20165December 20153November 20155October 20156September 20156August 20157July 20157June 20157May 20156April 20159March 20156February 201510January 20156December 20145November 20144October 20142September 20143May 20144March 20146February 20144January 20142December 20132November 20133September 20134July 20132June 20132May 20133April 20131March 20133February 20133January 20136December 20121November 20123October 20122August 20122July 20128June 20123April 20123March 20121January 20124December 20112November 20111October 20112September 20113August 20113July 20117June 20119May 20117April 20115March 20119February 20118January 20111December 20101October 20102September 20102August 20103July 20106June 20101May 20102April 20106March 20102February 20103January 20102December 20095November 20092October 20092September 20092August 20091July 20095June 20095May 20093April 20093March 20093February 20091January 20092November 20082October 20082September 20081August 20083July 20081January 20082

Featured Articles

Contact us